Advertising and public relations Essay Example | Topics and Well Written Essays - 2250 words

Advertising and public relations - Essay Example In relation to the present global business environment, it can frequently be observed that marketing activities along with Public Relations (PR) are concurrently deemed as a major focused area. In relation to the various observations from different scholars, it can be said that PR is one of the major, effective as well as versatile tools of marketing communication which enables to enhance the efficiency of each marketing activity. It can be executed both in the internal as well as in the external environment of the organisation. According to the present day context, advertising can be regarded as one of the major marketing activities, which frequently involves various functions of PR. It is increasingly observed that the organisations in the present business environment have become quite prone to face different PR related issues in terms of executing campaigns for their products within the global markets (Zerfass & Duhring, 2012). Emphasising upon the major influence or impact of PR in the advertising and other product campaign activities, the main objective of this report is to discuss an issue which was raised by Greenpeace with the aid of a PR campaign against Nestle. The product which had been focused upon in the PR campaign was Kit Kat, a leading product offering of Nestle. The assault on the established brand of Kit Kat occurred in the year 2010 (Greenpeace, n.d.). Consequently, based on the assessment of the situation faced by Nestle (especially Kit Kat brand) due to the PR campaign, the discussion of this report will be focused on developing an effective PR strategy which can enable Kit Kat to efficiently address different PR concerning issues. Moreover, the discussion in this report will further focus on developing methods of evaluating the PR plan for Kit Kat in the respective area or market. Situational Analysis In relation to the PR issue that was faced by Kit Kat, a globally well-known product of Nestle, it has been observed that Greenpeace, an org anisation which acted as a pressure group, depicted the rather dismal state of affairs which was surrounding behind the gleam and shine of a widely preferred product such as Kit Kat (Shreeves, 2010). Through the dynamic PR campaign, Greenpeace wanted to depict that Kit Kat, a renowned product of Nestle family includes a higher usage of palm oil which is generally derived from Indonesian rain forests, resulting in significant deforestation. The extensive use of palm oil by the company has been significantly threatening the livelihood of the local people in places such as Indonesia as well as it is also drastically endangering inhabitants such as orang-utan towards destruction (Guardian News and Media Limited, 2013). In this regard, the extensive use of palm oil or continuous deforestation initiatives of Nestle has been criticised by Greenpeace. Therefore, in order to take immediate measures towards the deforestation initiatives, Nestle has developed its business plan which ensures to take away the suppliers or companies from its supply chain that are likely to practice deforestation (Greenpeace, n.d.). Greenpeace can be considered as one of the major non-profit organisations, which tends to protect natural environment from a range of organisational activities. Greenpeace is considerably focusing on alleviating numerous issues with regard to different environmental concerns that include global

Primary Research Paper on the Canterbury Tales and Their Historical

Primary on the Canterbury Tales and Their Historical References - Research Paper Example onal accounts, designed to pass the time on the journey but real people, including authors and kings, and real places such as Flanders, France and of course Canterbury, and a few significant events are mentioned which allow us to fix the work in its time and place. In addition to those verifiable details, it is possible also to read between the lines and see how many of the stories do in fact link to actual historical events, even though they do it through indirect means such as parody or allegory. The choice of Canterbury is significant, and the destination of the pilgrims points to the historical figure of Archbishop of Thomas Becket (1118-1170) who was killed on the orders of King Henry II, largely for resisting royal influence on Church affairs. Tensions between Church and State are a feature of the fourteenth century, and this pilgrimage is dedicated to his memory. One major event in the history of that period casts its shadow on the work: a pandemic of bubonic plague, often called pestilence or â€Å"The Black Death† which raged across Europe in 1348-1349 and killed a third of the population of Europe. Chaucer was born around 1340 and so his memory of this would be a factor in his world view, and certainly he witnessed the devastating effects of the plague on the people around him. The Pardoner’s Tale, the Summoner’s Tale and the Physician’s Tale all speak of disfiguring illnesses and fear of death via this means was a very real fact of life in that time for all those who survived the pandemic. One consequence of the decimation of the population was a sudden change in the economic conditions of the time and even more significantly a re-adjustment of the social structures. The beginning of the century saw periods of over-population and famine, where the landed gentry controlled all the resources but the Black Death changed all that : â€Å"The plague shifted the balance of power dramatically and hastened the end of feudalism as a social and economic